Deputy Manager - Search & Performance Marketing

Position Summary:

Key Responsibilities

Growth & Performance Ownership

• Own end-to-end growth strategy across paid and organic search channels, aligned to business acquisition, revenue, and pipeline goals.
• Drive continuous experimentation and optimization to improve CPA, ROAS, conversion rates, and scalable growth.
• Define performance frameworks and ensure marketing investments deliver measurable ROI and ROAS improvements.

Required Experience

• Proven experience managing performance-driven marketing programs with ROAS accountability.
• Strong understanding of growth funnels, acquisition metrics, and marketing attribution.
• Experience managing and optimizing large-scale digital marketing budgets.

SEM & Paid Search

• Lead the planning, execution, and optimization of SEM campaigns across Google Ads and Bing Ads (Search, Display, Performance Max, YouTube).
• Oversee keyword strategy, bidding frameworks, budget allocation, ad copy development, and campaign structures.
• Monitor campaign performance and guide the team on optimization strategies to maximize ROAS and campaign efficiency.

Required Experience

• Hands-on expertise managing Google Ads and Bing Ads campaigns at scale.
• Experience optimizing campaigns for CPA, ROAS, CTR, and conversion rates.
• Strong knowledge of keyword research, bidding strategies, and campaign architecture.

SEO, AEO & GEO (Search, Answer Engine & Generative Engine Optimization)

• Own and execute SEO strategy (on-page, off-page, and technical) to drive sustainable organic traffic and rankings.
• Lead AEO initiatives to improve visibility across featured snippets, voice search, and AI-driven answer engines.
• Drive GEO strategies to ensure brand visibility within AI-generated search experiences and generative platforms.
• Partner with content and technology teams to deliver intent-driven, answer-first, and AI-search optimized content.

Required Experience

• Strong understanding of technical SEO, search intent, structured data, and schema implementation.
• Experience optimizing content for featured snippets, conversational queries, and AI-driven search results.
• Familiarity with evolving AI search ecosystems and generative search discovery trends.

People Leadership & Team Management

• Lead, mentor, and develop a team of Performance Marketing specialists, ensuring high-quality campaign execution and career growth.
• Set clear goals, KPIs, and priorities aligned with organizational growth objectives.
• Conduct regular performance reviews, coaching sessions, and capability development initiatives.
• Foster a culture of data-driven decision-making, experimentation, and continuous improvement.

Required Experience

• Prior experience leading or mentoring a performance marketing or digital marketing team.
• Demonstrated ability to manage team workload, drive accountability, and improve team performance.
• Experience building scalable processes and operational efficiencies within marketing teams.

Analytics, Reporting & Decision Support

• Own integrated performance reporting across SEM, SEO, AEO, and GEO channels.
• Translate campaign and search performance data into strategic insights and actionable recommendations.
• Ensure accurate tracking, attribution, and measurement across the entire marketing funnel.

Required Experience

• Strong analytical skills with experience using GA4, Looker Studio, and marketing analytics platforms.
• Understanding of multi-touch attribution models and conversion tracking frameworks.
• Ability to convert data into actionable growth strategies.

Collaboration & Stakeholder Management

• Act as a key point of contact for search and performance marketing initiatives across teams.
• Collaborate with marketing strategists, creative teams, content teams, web teams, CRM teams, analytics teams, and technology teams to drive integrated growth outcomes.
• Manage relationships with external agencies or marketing vendors where applicable.

Required Experience

• Experience working in cross-functional marketing environments.
• Strong stakeholder management and communication skills.
• Ability to translate technical marketing insights into clear business recommendations.

Governance & Best Practices

• Ensure compliance with advertising platform policies, search engine guidelines, brand standards, and data privacy regulations.
• Stay current with algorithm updates, AI search evolution, and emerging growth marketing trends.
• Continuously improve team capabilities through knowledge sharing and process optimization.

Required Experience

• Strong awareness of search platform policies, SEO best practices, and privacy compliance requirements.
• Demonstrated ability to adapt strategies based on evolving search algorithms and AI-driven discovery platforms.

Required Skills & Qualifications

• 8+ years of experience in Growth Marketing, Performance Marketing, SEM, and SEO.
• Prior experience leading or mentoring performance marketing teams.
• Strong hands-on expertise in Google Ads and Bing Ads platforms.
• Deep understanding of technical SEO, search intent, structured data, AEO, and emerging GEO strategies.
• Minimum 2 years of hands-on experience leading or contributing to AEO and GEO projects, including optimization for AI-powered search engines, conversational queries, structured data implementation, and generative search visibility.
• Proficiency in GA4, GTM, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.).
• Strong analytical, communication, stakeholder management, and leadership skills.

Preferred / Nice-to-Have

• Experience in B2B, SaaS, or lead-generation environments.
• Familiarity with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce).
• Experience managing multi-region or enterprise-scale marketing programs.
• Google Ads, Analytics, or SEO certifications.

What Success Looks Like in This Role

• Consistent growth in leads, revenue, and pipeline from search and performance channels.
• Strong ROAS and marketing efficiency improvements across paid campaigns.
• High-performing, well-coached performance marketing team.
• Strong visibility across paid search, organic search, AI search, and generative search experiences.
• Insight-led marketing decisions that positively influence business growth strategy.